The Federal Government has endorsed a 100-day tourism calendar designed to bring together Nigeria’s festivals, cultural celebrations and major events on a single digital platform as part of efforts to unlock the country’s tourism potential.

The initiative is aimed at creating a structured calendar that will make it easier for tourists, investors and other stakeholders to discover and plan around Nigeria’s diverse cultural and entertainment events.

The Federal Government said the digital platform would help improve the visibility of local festivals and attractions while creating opportunities for tourism businesses and communities across the country.

The initiative is also expected to strengthen Nigeria’s position as a major tourism destination by promoting its cultural diversity and encouraging both domestic and international tourism.

The government’s backing comes amid renewed efforts to position tourism as a key driver of economic diversification, job creation and revenue generation.

The 100-day calendar is expected to feature events from different parts of the country, providing a coordinated platform through which Nigeria’s tourism offerings can be promoted to a wider audience.

The Federal Government expressed optimism that the initiative, alongside other reforms and investments in the sector, could contribute significantly towards the goal of developing a $100 billion tourism economy.